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Television technology brought an influx of money to the sports and brought as well a new set of fans who were less knowledgeable about the game. These new fans could more easily appreciate a homerun seen on television than subtle outfield shifts. Thus new money transformed sports into an entertainment business and rewarding the big plays more obvious to the new fan.
The Internet transformed how fans experienced sports. With the ever decreasing attention span and the increasingly complex schedule of the general American, the Internet enabled the casual fan to follow their favorite sport, team, or athlete with minimal effort. With the Internet, the fan was less likely to watch full competitions but more likely to keep track of results and statistics. The information more easily available increase participation in fantasy sports that previously had been reserved for the diehard fan. Growth in fantasy sports shifted loyalty away from teams and to individual players with even casual fans customizing their loyalty.
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